Videos (Little Red Book/Tiktok-CN)

Elephant Media forseen that short video transmissions would become one of the primary channels for people to obtain news information and life service guides, so we created a series of standardised user-generated content for Australia-based Mandarin brands "种草传媒" and "猫本吃货传媒."  Videos are created from the perspective of consumers, shot on mobile phones, and published on the Douyin (Tiktok-CN) and Little Red Book platforms.

Within a half-year period, the video accounts gained over 10,000 followers and over 300,000 likes. As a result, more retailers recognise the effectiveness and breadth of the information conveyed by these short videos, and the account has received more than ten commercial advertisement placement invitations.

Search on TikTok (CN version) or Little Red Book (xiaohongshu): 澳洲Grass种草传媒